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Marketing Strategy in Times of Economic Change

As a small business owner, it sometimes can be challenging to create a spending budget for marketing, given other business-related expenses, even in a healthy economy. Still, you will be challenged even more during tough economic times.  The economy has a direct impact on the way a business promotes its products and services to customers. Understanding the link between the economy and marketing can help you to develop a cost-effective strategy for your business to respond to changes in the economic climate.

In this Union County Economic Development Corporation workshop, we’ll review the basic principles of marketing strategy and the application of the “4Ps of marketing”, SWOT analysis, target marketing, making effective advertising choices, including social media, as part of a complete marketing plan to help your small business navigate in a changing economy while spending your marketing funds in a way that optimizes ROI.

  • December 21, 2020 in LEDC